Chelgate Executive Chairman listed in Spear’s Top 10 Reputation Managers

Chelgate’s Executive Chairman, Terence Fane-Saunders, has once again been listed as one of the Top Ten Reputation Managers in Spear’s 2022 Index. He was previously listed in Spear’s 2021 Index.

Spear’s is the house magazine and indispensable guide to the top private client advisers, wealth managers, lawyers, and service providers for High-Net-Worth individuals. Reputation managers work with their clients to influence how they are perceived by stakeholders important to them, whether that’s the public, industry representatives, or fellow entrepreneurs. They work with organisations in monitoring perceptions, responding to threats, and proactively seizing opportunities to boost reputation.

In Spear’s article, Terence Fane-Saunders discusses his background and outlines how Chelgate has helped governments, political and business leaders, multinational organisations, and distinguished individuals to protect their reputation and manage issues when they arise.

Spear’s Article

Clients have long turned to Chelgate “because they have lost control of their own narrative”, whether because of a specific event, or even a campaign by hostile actors. “Our job is to put clients back in command,” says Terence Fane-Saunders, Executive Chairman of Chelgate. The firm operates in the sensitive areas of reputation protection and crisis management. Clients include HNWs and their families, governments, NGOs, corporations, and political movements.

Chelgate’s Terence Fane-Saunders is recognised as one of the most distinguished leaders of the international public relations profession. A specialist in Reputation Protection and Issues Management, his clients have included numerous governments, political and business leaders, multinational organisations and distinguished individuals.

Before Chelgate, Fane-Saunders was Chairman and Chief Executive of the UK operations of Burson Marsteller – at that time, the world’s largest PR firm – and a member of its International Management Board. Earlier, he served as Chief Executive of Hill & Knowlton’s Asia Pacific operations and as President of Hill and Knowlton Japan, before his appointment to the World Board of the company, moving to New York as Executive Vice-President responsible for its international business. During his time in Asia, he was also responsible for opening the first Public Relations business in the People’s Republic of China. Under his direction, the international team at Chelgate has developed a set of revolutionary techniques designed both to enhance clients’ advocacy impact, and to counter the increasingly common threat of fake news and hostile disinformation, drawing upon specialist skills not normally part of the traditional PR offering.

Chelgate itself is unusual – a PR consultancy keeping a low profile despite the significance of its client roster and the importance of the assignments it is often asked to handle. The firm never announces client appointments and will seldom talk publicly about its work. Fane-Saunders explains: “Our clients frequently come to us with highly sensitive issues. They need to know that their discussions with us and the work we do for them will be treated with the highest standards of discretion. This is not to support any improper objectives. We will never knowingly promote falsehood or facilitate harm. But our clients need to know that we are professional advisers who will maintain the standards of confidentiality they might expect from their lawyers.”