This British election looks like providing a gripping spectacle for anyone in our business. We’re still in the “phoney war” stages, with no election date declared, but the politicians are already in hand-to-hand combat. There’s no doubt that in these early stages, Labour have comprehensively out-manoevred and out-gunned the Tories, and I have a feeling Peter Mandelson may deserve the credit for that. The Tory communications strategy has certainly looked naive at times, leaden-footed and quite simply, not very bright in comparison. But, let’s be clear here. I’m not talking about who’s right and who’s wrong. I’m not talking about […]
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