An organisation has to know how to communicate its message, this is of course a central element in almost any public relations programme. Although the media offers a powerful and effective conduit for your messages, you need to plan your media relations within the context of a whole host of other communications, on and offline.
Chelgate brings together experts in corporate communications, marketing, political relations, media relations, issues management and others, to work as a single team to provide a complete and integrated corporate public relations service tailored to the individual needs of each client.
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[post_content] => Chelgate’s approach to corporate communications is underpinned by the belief that successful organisations must build and sustain positive relationships with key stakeholders, both internally and externally.
The importance of good two-way corporate communications in this process is vital. It is important that you know what is being said about you, so that you can know the best way to respond. Hence monitoring of print media, broadcasts, online and social media can be important to good communications.
Good PR is not only about communications. It is also about how organisations behave. Corporate conduct can have a huge impact on reputation and relationships. We help our clients understand this dynamic to assess their corporate behaviours so that we can help them reach their objectives.
We deploy a range of specialist techniques to help our clients build the most effective patterns of communication with their vital publics.
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[post_content] => Chelgate offers a media relations service, which can suit your media relations need. We have a hugely experienced, professional team who frequently work with the media both online and off-line.
We can carry your stories to the media, or we can help you respond to difficult and sometimes unwelcome media attention. We know what good publicity is, and we know how to deliver it for you.
At the heart of our media success is the way we work with the media. We provide information which journalists value and is of real interest, and which, from our reputation they know to be true and accurate. However, we are aware that a good media strategy is only one aspect of an excellent PR strategy.
Our greatest experience is crisis management meaning that we have a special expertise in helping clients deal with potentially hostile media attention. This can be vital, as a single negative media report can undo months of good PR work.
Similarly, sometimes clients prefer to avoid a high media profile. This may not be the result of hostile media attention, but simply a matter of timing, or because they are working in an area where undue publicity may complicated delicate situations. But simply refusing to speak to the media may prove an ineffective, even damaging strategy. For these clients, Chelgate can help create an approach to media engagement which is non-confrontational and professional but does not support unnecessary or unhelpful media coverage.
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[post_content] => Digital Communications is a vital tool in promoting your business. Chelgate’s online PR experts will help you find your key targets online and engage with them directly. Our website designers and search engine optimisation specialists will assist with the other key online marketing imperative: to help your targets find you.
While traditional media monitoring lets you see what the media are saying about you, new online sentiment monitoring software lets you see what real people are saying about you online.
At Chelgate, we bring our clients a range of specialist capabilities from digital strategy, website development, and online marketing. Whether you have clear objectives or require a complete start-up digital communications plan, we can help you achieve your goals through our carefully managed and highly skilled approach.
We know that one size definitely does not fit all and we offer a bespoke digital services package to best suit your organisation.
Chelgate’s services to help you online include:
Website design and development
Search Engine optimisation
Online advertising
Social media
Marketing and direct mail
Online sentiment monitoring
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[post_content] => Chelgate is a full service public relations firm meaning that for some clients we have a broad remit. Our work includes the marketing and selling of our clients’ goods and services.
This means we build positive and fruitful relationships with trade audiences, influencers and target consumers. It means creating brand awareness and market excitement, building product reputations and demand.
Our track record demonstrates that we are capable of generating content for our clients and focus the media’s attention on aspects that are most relevant to our clients’ marketing objectives. Drawing on extensive experience in sponsorship, special events, strategic alliances and product introductions a team of marketing communications experts works with clients, whatever the product or service to apply a carefully targeted mix of PR techniques each designed to serve specific and measurable business goals.
To achieve this we provide a comprehensive range of services and cover:
Brand development
Website design
Search engine optimisation
Online strategy
Advertising
Direct mailings
Design and print
Promotional merchandise
Point of sale activity
Event organisation and exhibition stands
Media relations
Media monitoring
Sponsorship
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[post_content] => Chelgate has unique experience in managing international PR campaigns and assignments. With a headquarters in London, offices in Bucharest and Brussels, and a carefully-selected network of global associates, we are able to operate in almost every major market in the world.
How we deliver
We never “shoe horn” a client into a tied affiliate or subsidiary. In each market, we select and work with the professionals best suited to a client’s particular needs. In some markets this means working with a variety of specialist associates, reflecting the different needs of our clients.
Unlike tied or wholly-owned networks, we don’t have to recommend a particular office regardless of skill or specialisation. We recognise that a client needing government relations services may not be best served by a consumer PR specialist, while a financial relations programme may require a different firm again.
Our experience of international markets means that we have a good understanding of the special needs of overseas firms wishing to do business in the UK and Europe, and today we are managing multinational communications programmes in Europe for both American and Asian companies.
Brussels and Bucharest
For more information about our office in Bucharest, Romania, please click here. For more information about our office and work in Brussels, please click here.
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